July
4 till 6,
2012,
Berlin

We meet Steven Fröhlich on the 2nd floor, smiling. Seems like he's a happy guy and as far as we know: he has good reasons why. Not only that it is the first time that Altamont appears with its own booth. So: Welcome Altamont! And what we find is a cosy booth with living room atmosphere. "People give us positive feedback for the booth. And we are really happy that we were able to build up the both with minimal ressources." Switching through the collection we realize nice T-Shirts collorated with Francis Anton Cobijn, the iconic photographer who already worked with Bono, Bowie, Cave & Co. "Altamont is not only about T-Shirts", Steven says. "And we are not only a skateboarding brand. With Altamamont we combine all street influences like skate, art and music." Other collaborations like the jackets with No Age proove this just like Stevens statement: "For us it's important that the collaborations are authentic."  Of course they are! So, look at you, Steven - this jackets suits you so, so well!