Veja x Il Était Une Forêt : Fairtrade Sneaker

French sneaker brand Veja teamed up with filmmaker Luc Jacquet for a special edition, which accompanies the documentary “Il Était Une Forêt” that portraits the botanist Francis Hallé, who fights against the tropical deforestation. The sneaker is made from organic cotton and uses wild rubber, which comes from the heart of the Amazon. Veja works there with a cooperative of rubber tappers to fight against deforestation and use the recorces in a eco-friendly way. The organic sneaker is now available via the Veja online shop. (lisa)