Why the Supreme MetroCard Trumps the Louis Vuitton Project

The Hundreds just released an interesting read on their ever reliable blog about the heat Supreme had to take lately.
“Tongue-in-cheek self-awareness about its own hype aside (resellers are listing the card for up to $5000 on eBay, and some people have bought over 100 cards), this may seem like a marketing snafu like the infamous Brick, but it firmly shows how Supreme’s collection outside of their collaborations continues to be for their fans.“ Read Peter Yeh's article over here. (Forty)