Noon Goons

Remember the times when you got all excited about streetwear brands because of the subcultures they emerged from - and not the prominent names they're connected to?
Noon Goons was founded by Rick Klotz - the former creative lunatic behind Freshjive - and Kurt Narmor, and they're taking it back to the oldschool, as the brand's offering some Southern Californian authenticity.
Hypebeast met Rick Klotz in his Hollywood home, and you should check the vid out below - and Noon Goons' current SS Collection over here. (Forty)