Bright XVI welcomes ICECream

Bright is proud to welcome Icecream at our tradeshow next week!
Having recently restructured the manufacturing and distribution of his brands through strategic partnerships, Pharrell Williams has been able to realize and fulfill his original vision for the action-sports inspired clothing and accessories brand. As a major supporter of action sports culture and broadening its reach, Pharrell officially announced the rebirth of the ICECREAM skate team, naming Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez as the first members of the squad.

The team hit the road in late 2012 - starting in Chicago then going down south to Miami - so you better check out the clip below. (Forty)