"Yo, it gots to be accepted. That what? That life is hectic", is not Stevan who at Rocksmith tells me but spoken wisdom by Inspector Deck of Wutang back in 1993. But today in 2012 Stevan of Karpu is our Inspector Deck(luckily relaxed) when we stepped on the Rocksmith booth the Wutang collaboration board catches the eye. Simple and clean. It's the fith season Rocksmith collaborates with Wutang as a brand since Power, the Manager of Wutang started working with Eric, the Designer of Rocksmith. "We enjoy the BRIGHT because people who come here are in a good mood and they seem to be interested mostyl in finding new stuff. That's what we really like." Well, that's accepted...
Honestly? Whoever missed this very special evening is a rather poor buddy. It all happened on the 3rd floord in the Stasi Headquarter at BRIGHT. The ALL TOMORROWs area was busy packed, the bar was charged with
Finlandia Mule and some beats turned the busy trade show atmosphere into easy party vibes. And of course: everyone was so curious what was supposed to be going on with this thing announced as Crazygolf aka Berlin Battle Royale. It seems to be nearly impossible to describe this evening with words but this one's for sure: there has never been so much fun, ambition, loudness, yelling and well, yes - crazyness since BRIGHT has moved into this building. The crowd turned wild, six hours of playing these lovely prepared minigolf courts by the following nine artists: Marok, Leif Podhajsky, Andy Jenkins, Superblast, Jaybo, Shake Your Tree, Jethro Haynes, James Javis and Dennis Chow. Finally Team Sitka creamed off the cup 8and the money that was spontaniously bet), followed by Team Frankfurt and Team Intro. We would love to thank all the teams who did so well, Mr. Sven "Platzwart" Fortmann and Sascha Minde of
Brand New History for inventing this awesome playground. And of course
Finlandia for cheering the folks on!
If you want to check more pictures of the kids going berserk in the finals, click the headline of the article...
And what's new at Nike? First thing: awesome booth, again! We call it the laboratory. And what's definately new is the the release of the new logo Ribbon which will replace Nike 6.0 from FW 2012/13 on. And as the kick-off for the new logo and kindalike relaunch they chose an impressive collab partner: Pushead! Misfits cover anyone? Zorlac anyone? We show our deep love and respect for such a collabo. Thanks Thorsten for the info while Pascal is hangig around at Civilist, whre hey'll have a Pushead exhbition tonite.
We meet Steven Fröhlich on the 2nd floor, smiling. Seems like he's a happy guy and as far as we know: he has good reasons why. Not only that it is the first time that Altamont appears with its own booth. So: Welcome Altamont! And what we find is a cosy booth with living room atmosphere. "People give us positive feedback for the booth. And we are really happy that we were able to build up the both with minimal ressources." Switching through the collection we realize nice T-Shirts collorated with Francis Anton Cobijn, the iconic photographer who already worked with Bono, Bowie, Cave & Co. "Altamont is not only about T-Shirts", Steven says. "And we are not only a skateboarding brand. With Altamamont we combine all street influences like skate, art and music." Other collaborations like the jackets with No Age proove this just like Stevens statement: "For us it's important that the collaborations are authentic." Of course they are! So, look at you, Steven - this jackets suits you so, so well!
We stepped by at REELL just to give a shoutout to Ben Klaasen at the booth: HAPPY 15th ANNIVERSARY, REELL! Wow, so your really old stager in the business now. And what do they have for us in terms of products?! It's colours, colour, colours. It's 12 skinnies and 14 chinos. Simple as that! So when you enter the second booth (well, for the 15th it's not even decadent to rent a second booth...) it reminds you of a package of crayons. Every colour you wish for is contained in the new chino and slim collection. "We thought about posivitve Vibes. The economic atmosphere is packed with neagative vibes so we thought - why not giving it a little bit optimism by colours. Like 'Colour your life or something'. So please feel celebrated!
adidas just moved! With triple the size they now exhibit at booth number 262 on the 2nd floor. And not only more squaremeters we also find like 130 pairs of sneakers! Wow that's an expansion. good ews, what Laif from adidas tells us. Also that we just met adidas associates fro Dubau, Turkey and the USA who visit BRIGHT for the very first time. Within the big assortment of sneaker models of adidas skateboading, adidas action and adidas women Laif highlights the exclisive release of new skate team member Lucas Puig Pro model at BRIGHT.
Have you already wondered why there is the golden
Smart Brabus Tailor in the foyer of the BRIGHT building? So here's the story behind it. Thinking about function and innovation, we totally agree that cars and headphones are a perfect playground to chose. So let's see what
WeSC and SMART started to play with! They call it 'The Superlative Journey' and that's what they did: building up a network of bloggers, travelling the world from Paris to L.A. to catch the certain sound of each city. On a monstrous touch pad screen with WeSc headphones you can check each city-sound-statement with soundclips from Parisian street musicians to Berlin club sound, from New york skateboarding to the LA police. Wanna sit an listen for while - check the tabloids across from the cinema entry.