Bright Info
Inspired by a growing demand of exhibitors and due to a positive feedback on the extension of space by including the entry area of the police headquarter in the summer, the upcoming 6th Bright Tradeshow will go on expanding its area. By including the buildings 3rd floor a wider range of brands and products can be presented, which raises the tradeshow on a higher level. The exhibition space will increase by 25%. Besides international labels of the boardsport scene an exciting mixture of sneaker-, fashion and streetwear brands will complete the existing exhibitors portfolio.The Bright expands its marketing activities on an international level to establish itself to a specifically European trade fair platform, not limited to Germany.
For the first time Bright will be offering a business lounge, a brand-based forum that will act as an information center and include discussions and lectures on new ideas and strategies in marketing, distribution and retail - all in the familiar relaxed atmosphere of the Bright tradeshow.
As before, artistic contributions will be provided by Alexis Zavialoff and Faux Ami. Skateboarding elements will be represented by the Bowl Bash on second and the Best Trick contest on the third floor.
Besides improvements in space and content the Winter Bright will react particularly on the structural needs of its visitors. A higher degree of transparency is realized by a revised communication system in forms of direction signs and information booths. A coloured separation of the stairs provides a more uncomplicated navigation of the visitors on three floors. Additional lounge- and catering facilities offer a higher level of convenience for exhibitors and retailers. The foyer of the former police headquarter is equipped with W-Lan to support the communication.